SwaggyCap Logo

Here, I was asked to create a logo for a startup custom hat business. My client asked me to create a typeface based logo with a modern retro and the teal and pink colors used within the logo.

Originally, the logo didn't look too bad, but the words "Swaggy" and "Cap" weren't as cohesive as I would have liked them to be. I was able to fix this by intertwining the two words using the end of the "C" and bringing it through the loop of the "S". This helped everything flow together more nicely, adding much needed depth to the logo.